One-Click Unsubscription |
If you want to grow your mailing list, then there's 2 things that you
absolutely must have: a double opt-in process, and a quick way to
unsubscribe. In some countries, it's actually mandatory by law that
every email has an unsubscribe link in it. The unsubscribe link should
take the recipient directly to a page where they are then removed --
courteously -- from your mailing list. |