Link-Click Testing |
When creating marketing emails, try using different text for both
content and links. Also try re-positioning images such as logos and
buttons. After sending about 3 different emails, compare the click-thru
stats and see which one worked best. Now, when you need to send
marketing emails in the future, you know that you will be sending the
right mix of content and images that will attract the most click-thrus,
and ultimately the most sales. |